AS I AM Coconut CoWash

Benefits

• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
• Makes detangling a breeze
• Rinses easily from hair.
• Helps promote a healthy environment for hair growth
• Gentle enough for daily use. Safe for color-treated hair

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, PEG-40 Castor Oil, Cetearyl Alcohol,, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum (Limonene), Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride

Usage

• Wet hair thoroughly
• Rub a liberal amount within palms and distribute throughout hair
• Work product through hair and massage scalp with fingertips as you would a conventional shampoo
• Carefully detangle hair with a wide-tooth comb
• Rinse well
• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
• Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

Tips

• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
• See more specifics in the Styling Tips section on this subject.